
Banking and finance are industries with a traditional, yet somewhat dry image. For marketers, it is often challenging to communicate their services without boring their target, especially when it comes to younger expatriates.
By sponsoring a banking poll across different social media sites, Lloyds TSB International aims to engage expatriates by opening a “fun” conversation about a seemingly boing topic. The participant with the most original expat banking story wins a new iPad 2.