Marketing to Expats in Thailand

Thailand is a popular destination for expats from around the world, making the expat population in Thailand extremely diverse. This diversity in the Thailand expat population provides both opportunities but also creates challenges.

We are experienced in marketing to expats for a variety of products and services such as expat health insurance, property investments, legal and financial services, and luxury travel.

Bangkok Expats

Bangkok being one of the most visited cites in the world can make marketing to specifically only expats who live in Bangkok long-term without also reaching short time visitors and tourists challenging.

Bangkok has a very diverse expat population that includes large communities of Asian expats from Japan, China and Korea in addition to a large expat population from Europe and United States. Executive employee expats, entrepreneur business owners, digital nomads and foreign government or embassy workers are some of the types of expats that can be found living and working in Bangkok.

Phuket Expats

Phuket has a diverse and vibrant expat population which includes a segment of ultra high net worth expats who have decided to make Phuket their home away from home. Unlike Bangkok, Phuket has a large Russian expat population.

Pattaya Expats

Pattaya has long been a popular tourist destination and retirement destination for retiree expats from the United States and Europe, the expat demographic in Pattaya has evolved over recent years and has developed into a diverse expat population from around the world who have settled living and working in Pattaya.