Expat Marketing Consulting

The consulting package is $2,499 USD. It covers an initial 90-minute session and a follow-up 90-minute call to work through your expat marketing goals. The engagement is built to put you on a practical path: methods you can act on, time kept for the channels that can pay back, and a clearer view of where the marketing budget should go.

Teams that sell to internationally mobile people usually already have activity underway. Search runs in one city, a publisher sponsorship sits in another, and the website still reads as if the buyer lived down the road. What is missing is a shared picture of which markets matter, which offers convert, and which spend is only keeping the calendar full. Consulting is the working session that builds that picture before you scale a retainer, hire in-house, or buy more media.

The format stays short on purpose. Two focused conversations are enough to diagnose the offer, the audience, and the constraints, then return with priorities your team can assign. The time goes to your corridors, your product, and the decisions in front of you this quarter.

How the Two Sessions Run

The first session is a diagnosis. We start with the commercial goal: new policies, enrolments, viewings, relocations, or accounts, and the result that would make the next quarter a success. From there we map who you are trying to reach, in which cities, at which stage of the move, and what a qualified enquiry looks like for sales. We review current channels, creative, landing pages, and the reports you already trust. By the end of the 90 minutes, the open questions are named, and you know which materials to send before the follow-up.

The follow-up is a working plan. We come back with opportunities ranked by impact and effort, a suggested budget split, and the gaps in the site, content, and tooling that are capping results. You leave with owners, a sequence for the first 90 days, and a plain statement of what we would take on if you want execution, alongside what your own team can move without us.

What We Work Through

Each topic below is part of both calls. The first session gathers the facts. The follow-up turns them into decisions.

Goal Setting

Short-term and long-term goals help when they match the way expats actually buy. A quarterly lead target that ignores school calendars, assignment cycles, or renewal seasons will look tidy in a spreadsheet and miss the market. We identify and create goals that align with your objectives, then translate them into measures your team can manage: qualified enquiries, cost per sale, and the destinations that deserve budget first. A broad aim such as more awareness in Asia becomes a list of markets, audiences, and a result you can check six weeks later.

Low-Hanging Fruit

Useful opportunities are often already inside the business. A nationality you serve well and rarely mention. A destination page that ranks and fails to convert. A sales script full of objections the website never answers. A partner who would introduce you if someone asked. We look for any untapped marketing opportunities that are straightforward to act on and likely to move the number you care about. Quick wins sit beside the slower work, with a clear note on what each one can deliver in the next month and what it cannot carry on its own.

Competitor Analysis

The competitors that matter are the brands taking attention in your corridors. They are often a different set from the names on a category slide. An expat comparing international health cover may be reading a broker, a local insurer, a forum thread, and a bank packaged benefit in the same week. A family choosing a school compares campuses, agents, and parent groups. We identify who the real competitors are, which claims they lead with, and where their presence is thin. The output is a practical way to beat them: a clearer offer, a stronger page, a channel they ignore, or proof they cannot match.

Marketing Budget Allocation

Advertising money tends to follow whatever was funded last year. An expat programme needs a split that follows intent. High-consideration purchases usually begin in search and comparison content, then get reinforced by specialist publishers, partners, and retargeting. Broad domestic display often reaches people who will never buy. We work through where your advertising dollars are best spent for the product and the cities you care about: what to keep, what to test at a small scale, and what to pause. You get an allocation you can explain to finance, with a reason attached to each line.

Resources You Already Have

Clients regularly sit on assets they are not using. Customer stories, claims experience, destination specialists, HR relationships, alumni networks, and articles that never reach the people searching for them. We look at how to utilize your current resources before recommending new production or new vendors. Sales and service teams are part of that inventory. The people who speak with expats every day usually know the objections, the nationalities, and the moments of urgency more clearly than the media plan does. Putting that knowledge on the site and into the brief is often the fastest improvement in the room.

Website Audit

When a site is short of enquiries, the reason is usually specific. Searchers cannot find a page that matches their city and need. The offer is written for a domestic buyer. The form asks for too much before any trust exists. Language and proof do not match the audience on the page. Mobile visitors, researching a move between meetings, meet a layout that was never checked on a phone. We find out why the website is missing its marketing goals and how it can improve in search, user experience, and conversions. Fixes worth doing this month are separated from a redesign that can wait until the offer and the corridors are settled.

AI Visibility

Expats increasingly ask assistants for insurance, schools, property, banking, and relocation help before they ever type a brand name into Google. Those questions arrive in native languages, from home countries and destination cities, and on different AI platforms. We check whether your brand is named accurately for the prompts that matter in your corridors, whether answers invent fees or exclusions because the facts are hard to find, and whether the site is agent-ready: crawlable, factual, and structured enough for a machine to quote and complete an enquiry. The first session names the gap. The follow-up ranks what to fix. Dedicated execution lives on the AI Visibility service page when that work becomes a programme of its own.

Tech Stack Review

The systems around the site decide whether marketing can learn. A CRM that drops the source, call tracking that loses the campaign, an analytics property nobody trusts, or a content system that makes a new destination page painful to publish will limit every channel you add. We review whether you are using the right systems, or whether marketing is being held back by the technology already in place, and we name the few changes that would make reporting and follow-up reliable. A longer platform project can follow. It should not block the next campaign.

Partner Introductions

Some gaps close faster with the right introduction than with another campaign. Utilizing our network of partners, we can make business introductions to publishers, affiliates, creators, and operators who already speak to expats in the markets you want. Each introduction has a reason and a next step, tied to the plan from the sessions.

Who Should Book

Consulting fits marketing and commercial leaders at insurers and brokers, international schools, property and relocation firms, banks, and specialist services that sell to people living abroad. It is especially useful when paid media is getting expensive, when a new corridor needs a point of view, or when leadership wants a plan before a larger engagement. If the channel is already chosen, the pages for SEO, AI Visibility, content, lead generation, affiliates, influencers, and website design describe the execution work. Consulting is the step that decides which of those to fund, and in which order, across the cities that can actually return the spend.

What You Leave With

You leave with goals that match the business, a short list of opportunities ranked by effort and impact, a competitor read focused on who is taking your enquiries, a budget allocation, notes on the site and the stack, and recommended next steps. The follow-up is a working session, so the recommendations are specific enough to assign to a person and a date. If we are the right team to carry the work forward, we say so and outline a first phase. If your own team or another partner should own a piece, we say that too.

Before the first session, send a short brief: markets, product, the site address, and current monthly spend if you can share it. A recent media report or the competitor list you already watch makes the follow-up sharper. If analytics access is available, send it. If the materials are thin, the first 90 minutes can build the brief, and the gap between calls can fill the holes.