Marketing to Expats in Singapore

Singapore’s booming banking and finance industry attracts expats from across the world with an estimated 29% of the population being non-residents and a significant portion being expats from western countries.

What makes targeting expats in Singapore somewhat challenging is that expats in Singapore tend to share similar traits of the wider population, especially expats from English speaking countries.

To target only the expat population in Singapore we must take a more granular targeting approach, we do this by utilizing our proprietary data sets and expat oriented content and media.

Holland Village in Singapore could be considered an expat enclave with shops and services catering for expats.