Marketing to Expats in Hong Kong

Hong Kong is a key destination for expats living in Asia due to its status as a regional financial hub providing banking, wealth management, and financial services to expats living in the region. HSBC Expat has been supporting expats in Asia since the early 90s and is one of the most prominent advertisers targeting expats in Hong Kong.

Hong Kong is often the home for global multinationals in the region with an estimated 5% of the population in Hong Kong being expats. The city attracts corporate executives to the city with its favorable tax rates and career opportunities, it is also a regional aviation hub that has attracted expat pilots to reside in the city.

We operate and partner with well-established Hong Kong expat-focused websites and other media to reach expats in Hong Kong.

Specifically geo-targeting ads in Hong Kong’s expat enclaves such as Discovery Bay, Sai Kung, Happy Valley, and Repulse Bay, can be an effective method of targeting expats in Hong Kong.

In the past, we have run successful marketing campaigns in Hong Kong targeting expats for expat health insurance, serviced apartments, international schools, and legal services.