Author Archives: Gabriela Warren

Reaching expats through Twitter – who to start with?

Posted on by | Leave a reply

Expatriates on TwitterTwitter, the popular micro-blogging website, has seen a phenomenal rise, and in just under five years has reached over 200 million users (56 million of them active). Over 200 million tweets are generated per day, and the website handles 1.6 billion search queries daily. Clearly, Twitter is an influential tool.

This is especially true if you’re looking to target expats as there is an active expat community on Twitter. They talk about various subjects from their experience abroad, to daily life and their holidays. But most of all, they’re willing to amplify brand messages. Continue reading

Top 10 English-language expat websites according to Alexa rankings

Posted on by | 5 Replies

Choosing the right websites for your expat marketing budget is crucial. Instead of contacting hundreds of small local sites, you might want to start with the heavyweights in the market. We have listed the top 10 expat websites according to their Alexa rankings.

Alexa is a subsidiary of Amazon, and ranks sites based mostly on tracking information of users of its Alexa Toolbar. Since the Toolbar is used  by a limited tech-savvy audience, Alexa is not representative of the overall population. However, it does provide generally accepted global rankings for websites and certainly helps to identify the leading sites in a given market. Continue reading

5 top guide publishers targeting expatriates via print

Posted on by | Leave a reply

When it comes to research about moving abroad, the Internet is king. However, future expats are still looking for books about their new countries that they can take along on their move and have within easy reach.

This gives brands a unique opportunity to reach expats both online and offline in specialist, highly targeted publications. The major benefit of advertising within books is the fact that brands achieve multiple exposure, as expat books are a constant source of information for readers. In fact, most are read more than once and by more than one person. Continue reading

5 steps to reach expatriates through social media

Posted on by | 1 Reply

Social media has seen Social media logosan enormous growth. According to a recent study by Pew Research Center, 65 per cent of adult Internet users claim to use a social networking site.

The rise of social media has forever changed the way that customers expect to interact with brands. To prove this, Nielsen published a report looking at the time Americans spend online. It found that e-mail’s share of time declined 28%, behind online gaming. Meanwhile, social networking climbed 43% and is the number one online activity in terms of time. While the data is for America, this trend  is seen worldwide. Continue reading

Turns out IE users aren’t dumb after all…

Posted on by | 1 Reply

The recent report that claimed that Internet Explorer
(IE) usersscored lower on IQ tests than users of other Web browsers turns out to have been a hoax.

The ‘report,’ which was published as being from AptiQuant (a fictitious company), took the news world by storm, and was covered on influential websites like CNN, BBC, CNET and Forbes.

In reality, the AptiQuant website was setup by Tarandeep Gill, a web entrepreneur, to create awareness about the incompatibilities of IE6. Continue reading