Twitter, the popular micro-blogging website, has seen a phenomenal rise, and in just under five years has reached over 200 million users (56 million of them active). Over 200 million tweets are generated per day, and the website handles 1.6 billion search queries daily. Clearly, Twitter is an influential tool.
This is especially true if you’re looking to target expats as there is an active expat community on Twitter. They talk about various subjects from their experience abroad, to daily life and their holidays. But most of all, they’re willing to amplify brand messages.