How much expert knowledge do you need as an expat marketer?
Alison Massey has worked for Aetna, Goodhealth, Abbey and other major expat brands. As Marketing and E-commerce Director at Now Health International, she launched a new expat health insurance brand in January 2011.
In an interview with Expat Marketing, Alison explains what it meant to build a team of 50 people within a year – and how NowHealth wants to change the expat insurance market in the future.