Migration from UK to Poland
Polish expats return home

Many Polish expats who had moved to the UK to make a better life for themselves are now returning home to Poland. For companies targeting foreigners, this change creates new business opportunities.

A study from UK National Board of statistics discovered that the most popular destination for non-British people was Poland – and that 98% of people moving there are Polish.

Poles have traditionally represented a large percentage of immigrants coming into the UK. Many believe the reason for the Poles abandoning the UK now, could be due to the fact that the economic gap between the two countries is closing considerably. Continue reading

highly skilled immigrants
Marketers are often asked to estimate the size of a specific expat population. But how big is the market?

When asked to estimate the total size of their target market, expatriate marketers often face difficulties with the answer. There’s virtually no global data on international expatriation, and the available information usually does not differentiate between migrants, international students and high-income-expatriates. So what can you say the next time your boss asks you where to spend the expatriate marketing budget? Continue reading