The BBC’s popular online catch-up service, BBC iPlayer, has continued to grow. It now encompasses several countries outside the UK. The product is clearly aimed predominantly at the British expat market, but local viewers can benefit too.
Expat Marketing has been speaking to Matilda Douridas, marketing manager at the BBC, to learn more about the expanding service.
Matilda, what criteria were you looking at when choosing the countries in which to launch the iPlayer service?