expat marketing online advertising graph
Source: Interactive Ad Bureau; click to enlarge

Given it’s a new year we at Expat Marketing are looking ahead to major issues marketers will face over the next 12 months.

For private medical insurers there are plenty: a likely decline in the effectiveness of traditional display advertising, greater consumer focus on prices and, lastly, a need to more clearly differentiate their brands from the competition.

It used to be health insurance companies could basically throw up display ads and wait for customers to come to them–obviously that’s no longer true. Continue reading