David Mercer tackled the question of whether it’s better to blog or run a forum on Business Insider. Blogs and forums are like bread and butter to the expat business, allowing companies to target expat communities with highly specific information and build business by word-of-mouth. They also help boost visibility in the SEO rankings:
conventional wisdom dictates that a blog is the best way to build up a decent body of highly engaging, relevant and SEO enhanced content, over time. This is certainly true and blogs have proven their worth time and time again.