‘The situation in Spain has changed and it is difficult for them to look to the future and plan what to do.’
As unemployment levels in Spain are nearing 25% while Germany desperately needs to fill worker shortages, timing couldn’t be better for recruiting company dameJOB to fill this gap.
Expat Marketing spoke to Marta Epelde, a Spanish expat living in Munich who has recently set up an online recruiting company. The company acts as a go between, linking the demand from the job-seeking unemployed Spanish with the German demand for employees.
How did dameJOB begin?
I decided about six months ago with my husband to start the company dameJOB. Later we met with another German/Spanish mixed couple who had the same goal in mind of starting up this type of company. We have helped friends and relatives in the past to come over to Germany, therefore we decided to “officially” help Spanish people by creating dameJOB and providing them with the information and the help they need to find a job in Germany.
I am a project manager for an online marketing company and so I had the knowledge to start up this type of company with my husband. We had nothing to lose as we all have a lot of experience in online marketing and the Spanish and German job market.
In fact, our initials spell out dame, meaning give me (jobs) in Spanish.
Independent property agents need to be on top of SEO to beat off competition in search results.
According to data from Google and the National Association of Realtors (NAR), housing searches on Google.com grew 253% in the last four years. NAR reports 90% of home-buyers used the Internet to search for their next property.
It wouldn’t be surprising to find the majority of soon-to-be expats make similar property searches for their new home abroad. Making your real estate site stand out among the hundreds on the web can be a challenge, one that major estate agents can spend millions solving. The question is, is it worth all the effort, not to mention the money?
More than 8 million people watched Baumgartner’s descent to Earth. This is just the latest of Red Bull’s famous campaigns.
Viral marketing offers many advantages to companies who have a clear objective and simple product, by using online methods to target expats.
Many expats around the world are known as ‘netizens,’ or citizens of the Internet, an ever growing community of regular Internet users.
Two of the most notable recent examples of viral marketing are that of Red Bull and the Stratosphere stunt, involving millions of dollars, NASA and a live video feed; and the Christmas advertising campaign from John Lewis, who are well known amongst expats, due to their ability to deliver their products to over 30 countries worldwide.
The City Hospital caters to Western expats in Dubai.
In a community where topics such as self breast exams are taboo, marketing healthcare to expat women can prove to be quite a challenge. Yet because of her passion and experience, long term expat, Cynthia Beermann, has become very successful at it.
Cynthia Beermann started working with The City Hospital in Dubai as a marketing communications specialist during the hospital’s launch four years ago. Her job title includes a number of things, she said, but in general, can be summed up by saying she works with the public.
Targeting expats at Christmas time can be tricky, here two British retailers have shared their tactics with us.
Companies who are targeting an international, expatriate market this Christmas will be facing additional challenges attracting and capturing their audience. Of course, the normal problems apply – how to reach your audience or which media to use. But at Christmas, you find increased competition and a relatively shorter time period to capture your target group.
For most marketers, Christmas planning gets underway in September/October, or sometimes even earlier. John Lewis, a major British department store, has already launched its online Christmas shop, which allows expats to buy their gifts and decorations at an early stage.
“One of the best means of marketing would be using the media that the target community uses or reads.”
Ethnic marketing is a form of marketing that targets a specific ethnicity as its demographic. It therefore tailors the marketing strategy to suit different cultural and social norms.
Expat Marketing spoke to Felicia J.Persaud, founder and brand strategist of Hard Beat Communications NY. She is also an expert in ethnic marketing strategies.
Felicia, tell me about your company.
Hard Beat Communications is a marketing and advertising agency which was founded in 2004 in New York. It is a multi-media marketing solution company, especially for ethnic marketing. It mainly focuses on the Caribbean Americans, Caribbean business, advertising, public relations and digital media.
What defines an ethnic marketing company?
Here in America, in order to prove yourself as an ethnic marketing company you will have to keep in mind three specific categories of population – Hispanic, African American and Asians. If these three are not the major focus then the market, as well as the Government, will not consider you as an ethnic marketing company.
Matilda explains how the Global iPlayer service is a constantly expanding service, with new material being uploaded on a daily basis.
The BBC’s popular online catch-up service, BBC iPlayer, has continued to grow. It now encompasses several countries outside the UK. The product is clearly aimed predominantly at the British expat market, but local viewers can benefit too.
Expat Marketing has been speaking to Matilda Douridas, marketing manager at the BBC, to learn more about the expanding service.
Matilda, what criteria were you looking at when choosing the countries in which to launch the iPlayer service?
The global service was originally tested as a pilot project through Apple’s iTunes so the countries were selected on a basis of where iTunes is available. That way, users could download the programme through iTunes onto their respective device, namely an iPad or iPhone.
The crisis is hitting some expats markets hard, but in the meantime some Asian and South American destinations are booming.
As global recession looms, expat marketers are wondering which markets will be left after the storm.
While some traditional expat markets seem close to collapse, others attract more and more foreigners, offering new business opportunities for expat service providers.
Our team at ExpatMarketing.com has rated some of the largest local expat markets by attractiveness. The assigned market score, portrayed by up to four stars, reflects how important the given expat market will be in the near future.
We have also identified the outlook for expat market growth and what key elements are attracting expats in the first place.
DKV Globality has launched a unified global health service.
One of the challenges expatriates face is how to deal with local cultures, regulations and practical issues. Whereever you go, things just seem to be different than at home, and sometimes they are quite confusing.
Expat health insurer DKV Globality seems to be taking note of this. With a new global service concept, the company tries to establish a unified communication process and service branding for their expat customers – irrespective of where they are moving to. A network of international customer assistants – the so called “Globalites” – are available to clients 24/7 and in twenty-four different languages.
"We are up to date and communicate interactively with our younger target audience," Marco Dilenge
Social media, younger expats and an trend toward more individual buying power are a challenge for many relocation agencies. Marco Dilenge, regional marketing manager at Crown Worldwide Group, explains how their company targets young expats and what differs between European expatriates and Americans.
Marco, who contacts the relocation agency, companies or individual expats?
It depends. In the US for example, we are seeing an increasing trend in which individual expatriates will contact the relocation agency directly with a fixed budget provided by their company. Some companies have fixed contracts with our agency, so for every relocation process, the relocation manager will contact us, especially if the company is relocating more than a single employee.
