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Targeting Expats with Native Ads

Native Ads are advertisements that are designed to blend in with the content they are placed among. Native ads are commonly found on on news websites nestled among news articles.

Ad networks such as Taboola, Outbrain and Google Ads offer native ad formats for advertisers. We can use these ad formats along with targeted placements to publish these advertisement on news websites that are frequented by expats. These can be news websites and publications in the country they are currently living as an expat or on news websites in their home countries which they maybe be reading to keep up to date with current affairs.

Ad networks can also provide us with various targeting options that allow us to precisely target expat audiences.

For example: If we wanted to target British expats living in Hong Kong and Singapore we could run native ads with targeted placements on British news websites such as the DailyMail and The Guardian to display to web visitors accessing the websites from Hong Kong and Singapore.

Another example could be if we wanted to target German expats living in Japan we could run native ads on news websites in both Japan and Germany with targeted placements to only display if a user visits a website from a Japan IP address using a mobile device that has the German language as the device language setting.

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