Felix Baumgartner
More than 8 million people watched Baumgartner’s descent to Earth. This is just the latest of Red Bull’s famous campaigns.

Viral marketing offers many advantages to companies who have a clear objective and simple product, by using online methods to target expats.

Many expats around the world are known as ‘netizens,’ or citizens of the Internet, an ever growing community of regular Internet users.

Two of the most notable recent examples of viral marketing are that of Red Bull and the Stratosphere stunt, involving millions of dollars, NASA and a live video feed; and the Christmas advertising campaign from John Lewis, who are well known amongst expats, due to their ability to deliver their products to over 30 countries worldwide. Continue reading