Tag Archives: Interview

“It’s hard to convert leads without building your brand first”

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Julien Faliu, founder and CEO of Expat-Blog.

What does it mean to live on a small island and run one of the world’s leading expat sites?

Julien Faliu, founder and CEO of Expat-Blog, explains how his site targets expats in multiple languages and how big brands can optimize their international expat campaigns.

Julien, how did you start with Expat-Blog?

I started Expat-Blog in 2005, when I was living between Madrid and London. I ran two blogs at the time, and noticed there were hundreds of bloggers like me. So I decided to create a space to share these experiences. Bit by bit, we added new features, like a Wiki that never worked – it was simply too complicated. (laughs) Continue reading

“Small expat budgets get assigned to inexperienced juniors”

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Tim Eldridge is Managing Director of Eldridge Ranger Advertising. He has over 25 years of experience helping companies sell to expatriates.

Tim Eldridge has been helping companies sell to expatriates for more than 25 years. Since he started, the industry has gone through significant changes – and not all of them are positive.

One of the major dangers for Tim is the loss of industry experience due to centralization. “The current trend to centralise media buying through a single agency is often driven by procurement to gain short term cost benefits”, says Tim. “In many cases, this means specialist business units are forced to end long-term relationships with market specialists to conform to group policies.” Continue reading

“Social media contests produce less quantity, but more quality”

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Anne Lutgerink is Communications Officer at Nuffic. She is heavily involved with the organization’s social media presence.

Social media is one of the most powerful, yet also most frustrating tools available to an expat marketeer. For every success story there are countless firms (especially small businesses) that utterly fail to develop a social media presence.

So what separates the successes from failures? Expat Marketing talked to Anne Lutgerink, Communications Officer at the Netherlands Organization for Cooperation in International Education (NUFFIC). Continue reading

“Good expat SEO? It’s all about testing your assumptions”

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Expat SEO wizzard Michael Lamb
Michael Lamb, Online Marketing Manager at Pacific Prime Insurance Brokers. He manages Pacific's expat SEO and SEM for health insurance.

If somebody tells you he is both “busy,” and that there are “not enough resources to deal with all the leads we’re getting,” you know he’s doing something right. Such is the case with Michael Lamb, Online Marketing Manager at Pacific Prime.

Michael–how do you manage SEO internally?

We tend to run SEO and SEM in one team, which is part of our IT department. A lot of the things we do rely on programmers, designers and writers. We manage all technology internally, ranging from SEO to on-site contact forms to client management. Continue reading

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