What does it mean to live on a small island and run one of the world’s leading expat sites?
Julien Faliu, founder and CEO of Expat-Blog, explains how his site targets expats in multiple languages and how big brands can optimize their international expat campaigns.
Julien, how did you start with Expat-Blog?
I started Expat-Blog in 2005, when I was living between Madrid and London. I ran two blogs at the time, and noticed there were hundreds of bloggers like me. So I decided to create a space to share these experiences. Bit by bit, we added new features, like a Wiki that never worked – it was simply too complicated. (laughs)