HSBC’s annual Expat Explorer Survey may well be the most famous of all expat campaigns. It was launched in 2008 and has since grown into the world’s largest survey of expats. In 2010 there were over 4,000 respondents in 100 countries around the globe.
When HSBC announced the opening of its 2011 survey, Smart Insights‘ Dave Chaffey posted an insightful interview with Lisa Wood, Head of Marketing at HSBC Bank International.