IBM is battling for analytics market share with Google Analytics and Adobe’s Omniture

IBM has launched a new cloud-based Web analytics and digital marketing suite, which can help businesses automate their expat marketing campaigns across online channels.

The IBM Coremetrics Web Analytics and Digital Marketing Optimization Suite will help companies understand their customers’ buying preferences and patterns across digital media, including web sites, social media networks, mobile phones, and tablets. Its goal is to aid companies in designing and delivering tailored online experiences and marketing promotions through real-time, personalized recommendations and email ad targeting. Continue reading