When creating a marketing campaign targeting expats and international buyers for real estate investments it is important to consider the needs and wants of the demographic you are targeting and able to fulfill those needs in a language that they understand.
We have experience in marketing real estate to international buyers from around the world and always ensure each campaign is tailored to those specific demographics. Depending on the demographic we are targeting, we might collect different types of contact information on our lead forms. For Chinese, we might collect the WeChat ID instead of or in addition to the email address, for Japanese we might collect the Line ID and for Americans and Europeans, we might collect the WhatsApp number for follow-up.
When marketing properties to international buyers who might not be familiar with local currencies, it helps to provide a conversion comparison into the expat’s home country’s currency or a popular currency such as the United States Dollar or the Euro.
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