Anne Lutgerink is Communications Officer at Nuffic. She is heavily involved with the organization’s social media presence.

Social media is one of the most powerful, yet also most frustrating tools available to an expat marketeer. For every success story there are countless firms (especially small businesses) that utterly fail to develop a social media presence.

So what separates the successes from failures? Expat Marketing talked to Anne Lutgerink, Communications Officer at the Netherlands Organization for Cooperation in International Education (NUFFIC). Continue reading