Let’s face it. There are industries consumers simply love to hate (ahem: banks, insurers).
For these industries, the brave new world of social media has proven challenging, to say the least. Younger people are particularly difficult for these firms to reach.
The problem is these companies are viewed as impenetrable, faceless monoliths. So insists Alex Alpert, Business Development Director at Wheaton World Wide Moving and joint re-Founder of remobilize.org (a new movement for relocation professionals that aims to create professional development workshops and networking events young professionals actually want to attend).