How do you generate more sales? The big buzz is always social media but that is just the tip of the iceberg. Especially for expatriate products, more purchase interest seems to come from online channels other than Facebook and Twitter.
Expat purchases are normally ‘high involvement’ products such as health insurance coverage, personal finance, or real estate. Interestingly, a study by Joann DeLanoy explains that for high-involvement products, people use web search before using Twitter or Facebook.