"We are up to date and communicate interactively with our younger target audience," Marco Dilenge

Social media, younger expats and an trend toward more individual buying power are a challenge for many relocation agencies. Marco Dilenge, regional marketing manager at Crown Worldwide Group, explains how their company targets young expats and what differs between European expatriates and Americans.

Marco, who contacts the relocation agency, companies or individual expats?

It depends. In the US for example, we are seeing an increasing trend in which individual expatriates will contact the relocation agency directly with a fixed budget provided by their company. Some companies have fixed contracts with our agency, so for every relocation process, the relocation manager will contact us, especially if the company is relocating more than a single employee. Continue reading

Migration from UK to Poland
Polish expats return home

Many Polish expats who had moved to the UK to make a better life for themselves are now returning home to Poland. For companies targeting foreigners, this change creates new business opportunities.

A study from UK National Board of statistics discovered that the most popular destination for non-British people was Poland – and that 98% of people moving there are Polish.

Poles have traditionally represented a large percentage of immigrants coming into the UK. Many believe the reason for the Poles abandoning the UK now, could be due to the fact that the economic gap between the two countries is closing considerably. Continue reading