dameJOB - trabajo en Alemania
‘The situation in Spain has changed and it is difficult for them to look to the future and plan what to do.’

As unemployment levels in Spain are nearing 25% while Germany desperately needs to fill worker shortages, timing couldn’t be better for recruiting company dameJOB to fill this gap.

Expat Marketing spoke to Marta Epelde, a Spanish expat living in Munich who has recently set up an online recruiting company. The company acts as a go between, linking the demand from the job-seeking unemployed Spanish with the German demand for employees.

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expat marketing online advertising graph
Source: Interactive Ad Bureau; click to enlarge

Given it’s a new year we at Expat Marketing are looking ahead to major issues marketers will face over the next 12 months.

For private medical insurers there are plenty: a likely decline in the effectiveness of traditional display advertising, greater consumer focus on prices and, lastly, a need to more clearly differentiate their brands from the competition.

It used to be health insurance companies could basically throw up display ads and wait for customers to come to them–obviously that’s no longer true.

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Expat media
Expats are eager to “hear” stories of life abroad firsthand, says David Gregerson, President of newly-launched Overseas Radio Network.

Expat media is ringing in 2012 by boldly going where it’s never been before: the radio.

David Gregerson, CEO of Overseas Radio, says expats are tired of reading information all the time, and would actually prefer hearing it firsthand. So far he’s seen plenty of interest–more than 400 professionals have applied to host programs.

The Just Landed website has a whole new look...

Just Landed has launched a redesigned website. Key changes include a fresh look, easier navigation and a brand aimed at today’s expatriates. The site is also now optimized for viewing on tablet devices such as the iPad.

The new features complement existing content: more than 50 country guides, an international job board, a marketplace for property and a social community where expats the world over can connect with one another.

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Rupert Bedell, Head of Group Marketing at Moneycorp, says editorials in well-regarded publications are very effective.

How frustrating must it be to have a pile of money in plain sight, yet be unable to get your hands on it?

That’s the case for many banks and financial services firms when it comes to young expat professionals. They see huge revenue potential, but often fail to get their message across.

Rupert Bedell, Head of Group Marketing at Moneycorp, talks to Expat Marketing about the challenges facing financial services firms trying to reach young expat professionals.

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Lukas Ritzel has spent more than 15 years helping companies coordinate media projects. He also lectures on media at IMI University Centre and other schools.

Young expat professionals do not respond to traditional campaigns. They’re not interested in photos of dressed up models  or sanitized PR speak.  What they crave for is authenticity, says Lukas Ritzel, Marketing & Web Strategist at Switzerland’s IMI University Centre–and they’re looking for it on social media sites. In an interview with Expat Marketing, Lukas explains why traditional marketing managers are struggling to cope.

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