Guy Stephenson has worked with expatriate banks for more than 20 years. He believes that the market consolidation has opened up new business opportunities.

If there’s one person with experience in marketing financial services to expats, it’s Guy Stephenson, Director at Nacelle. Having targeted expatriates since 1988, he has worked with many of the big expat brands in the market.

In an interview with Expat Marketing, Guy explains why more than 50% of British expat banks have disappeared in the last decade, and how this consolidation has opened business opportunities for new products and services.

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Adel Nabhan, Marketing, Communication and Strategy Director at BNP Paribas Personal Investors

BNP Paribas launched a new expat banking brand in 2010, “The Bank for Expats”. Expat Marketing talked to Adel Nabhan, Marketing, Communication and Strategy Director at BNP Paribas Personal Investors (formerly Cortal Consors Luxembourg), about lessons from the campaign and his plans for the coming months.

Adel, you had been working with expats through BNP Paribas for years. Why did you launch a new expat brand last year?

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