Believe it or not, the key to effective global SEO is thinking locally.

Reaching a global expatriate audience requires more than flashy web design.

Key to quality expat SEO is optimization in multiple languages. Google Translate just won’t cut it.

As John Tavadros, COO of iProspect, recently observed:

‘But can’t I just optimize my site and translate it?’ I can’t tell you how many times I’ve heard that from large global organizations […] To be most effective, content needs be localized in many ways.

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Posted in SEO.
Julien Faliu, founder and CEO of Expat-Blog.

What does it mean to live on a small island and run one of the world’s leading expat sites?

Julien Faliu, founder and CEO of Expat-Blog, explains how his site targets expats in multiple languages and how big brands can optimize their international expat campaigns.

Julien, how did you start with Expat-Blog?

I started Expat-Blog in 2005, when I was living between Madrid and London. I ran two blogs at the time, and noticed there were hundreds of bloggers like me. So I decided to create a space to share these experiences. Bit by bit, we added new features, like a Wiki that never worked – it was simply too complicated. (laughs)

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