For the media-hungry expat, portable devices like iPads and Kindles are a godsend. But if expats are clearly a perfect demographic, why is it so difficult for us to access the content from abroad and why are we subjected to such irrelevant marketing?
For example, the other day I tried to download a game to my PSP (PlayStation Portable) device. I’m an English expat living in Spain, so I tried to use the Spanish PlayStation Store to make the purchase. However, there was no option to download an English-language game, it automatically assumed that because I was based in Spain that Spanish was my first language and I’d only be interested in Spanish products.