Social media, younger expats and an trend toward more individual buying power are a challenge for many relocation agencies. Marco Dilenge, regional marketing manager at Crown Worldwide Group, explains how their company targets young expats and what differs between European expatriates and Americans.
Marco, who contacts the relocation agency, companies or individual expats?
It depends. In the US for example, we are seeing an increasing trend in which individual expatriates will contact the relocation agency directly with a fixed budget provided by their company. Some companies have fixed contracts with our agency, so for every relocation process, the relocation manager will contact us, especially if the company is relocating more than a single employee.