When it comes to research about moving abroad, the Internet is king. However, future expats are still looking for books about their new countries that they can take along on their move and have within easy reach.
This gives brands a unique opportunity to reach expats both online and offline in specialist, highly targeted publications. The major benefit of advertising within books is the fact that brands achieve multiple exposure, as expat books are a constant source of information for readers. In fact, most are read more than once and by more than one person.