DKV globalite health network
DKV Globality has launched a unified global health service.

One of the challenges expatriates face is how to deal with local cultures, regulations and practical issues. Whereever you go, things just seem to be different than at home, and sometimes they are quite confusing.

Expat health insurer DKV Globality seems to be taking note of this. With a new global service concept, the company tries to establish a unified communication process and service branding for their expat customers – irrespective of where they are moving to. A network of international customer assistants – the so called “Globalites” – are available to clients 24/7 and in twenty-four different languages.

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David Pryor, Senior Executive Director at MediCare, says there is fierce competition for young expat professionals.

The medical industry has been quick to spot potential in the young professional demographic. These expats often purchase the same level of cover as older expats, but claim much less, making them a profitable customer segment.

David Pryor, Senior Executive Director of MediCare International, talks to Expat Marketing about this group’s health insurance needs and how best to reach them.

David, what makes young professionals so attractive as a target group?

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Expat SEO wizzard Michael Lamb
Michael Lamb, Online Marketing Manager at Pacific Prime Insurance Brokers. He manages Pacific's expat SEO and SEM for health insurance.

If somebody tells you he is both “busy,” and that there are “not enough resources to deal with all the leads we’re getting,” you know he’s doing something right. Such is the case with Michael Lamb, Online Marketing Manager at Pacific Prime.

Michael–how do you manage SEO internally?

We tend to run SEO and SEM in one team, which is part of our IT department. A lot of the things we do rely on programmers, designers and writers. We manage all technology internally, ranging from SEO to on-site contact forms to client management.

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Posted in SEO.