Reaching a global expatriate audience requires more than flashy web design.
Key to quality expat SEO is optimization in multiple languages. Google Translate just won’t cut it.
As John Tavadros, COO of iProspect, recently observed:
‘But can’t I just optimize my site and translate it?’ I can’t tell you how many times I’ve heard that from large global organizations […] To be most effective, content needs be localized in many ways.