When establishing a website directed at expats, your target market won’t always be English speaking or even monolingual. In the current Internet age it is easy to forget that only 56% of global website content is in English. By effectively utilising multilingual search engine optimisation (SEO), your website can achieve greater visibility, thus driving more traffic to your site.
Just Landed has launched a redesigned website. Key changes include a fresh look, easier navigation and a brand aimed at today’s expatriates. The site is also now optimized for viewing on tablet devices such as the iPad.
The new features complement existing content: more than 50 country guides, an international job board, a marketplace for property and a social community where expats the world over can connect with one another.