highly skilled immigrants
Marketers are often asked to estimate the size of a specific expat population. But how big is the market?

When asked to estimate the total size of their target market, expatriate marketers often face difficulties with the answer. There’s virtually no global data on international expatriation, and the available information usually does not differentiate between migrants, international students and high-income-expatriates. So what can you say the next time your boss asks you where to spend the expatriate marketing budget?

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Are expats really buying more luxury cars?

Expats around the world are still feeling the pinch from the global financial crisis – which means luxury cars are probably the last things on their wish lists. Or are they?

Recent research suggests that high-end car sales could see a rise in the coming year, with wealthy expats being a large percentage of the owners. Countries in Asia and Africa have seen a dramatic increase in car sales in 2011, prompting luxury car brands to step up their presence overseas.

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Source: PWC; click to enlarge

A paradigm shift is underway in global mobility. Record numbers of positions will move overseas as the global economy integrates more tightly and emerging markets mature. As the number of international assignments grows, companies will look to their youngest employees to fill them.

According to a PricewaterhouseCoopers (PWC) report titled Talent Mobility 2020, the number of international assignments will increase 50% by 2020, to nearly 400 per large organization. The youngest professionals, the so-called “millennials,” will hold the bulk of these jobs. 80% of those PWC surveyed said they wanted to work abroad at some point, a trend that held across both developed and emerging economies.

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