A majority of expats use Facebook as their social network of choice, according to HSBC’s 2011 Expat Explorer Survey. Even in countries where only 3-4% of locals use Facebook over half of expats are on the site a couple times a week.
Overall, 69% of expats use Facebook and 52% use it once a week or more. LinkedIn came in second at 40%, followed by Twitter at 14% and MySpace at a meager 2%.
But can businesses targeting expats turn this trend into cold hard cash?