According to data from Google and the National Association of Realtors (NAR), housing searches on Google.com grew 253% in the last four years. NAR reports 90% of home-buyers used the Internet to search for their next property.
It wouldn’t be surprising to find the majority of soon-to-be expats make similar property searches for their new home abroad. Making your real estate site stand out among the hundreds on the web can be a challenge, one that major estate agents can spend millions solving. The question is, is it worth all the effort, not to mention the money?