The City Hospital caters to Western expats in Dubai.

In a community where topics such as self breast exams are taboo, marketing healthcare to expat women can prove to be quite a challenge. Yet because of her passion and experience, long term expat, Cynthia Beermann, has become very successful at it.

Cynthia Beermann started working with The City Hospital in Dubai as a marketing communications specialist during the hospital’s launch four years ago. Her job title includes a number of things, she said, but in general, can be summed up by saying she works with the public.

Continue reading

Liz Perelstein, international education at the higest level
Liz Perelstein founder of School Choice International

With more than 200 million expats worldwide, International and local schools may already have students from all around the world. Embracing this diversity can be a powerful marketing tool.

School Choice International helps expat families to select the right schools for their children. With a database of schools, curriculum, and some 100 consultants worldwide in 50 key locations, the company promises parents to find schools that fit their children’s needs.

Continue reading

HSBC’s annual Expat Explorer Survey may well be the most famous of all expat campaigns. It was launched in 2008 and has since grown into the world’s largest survey of expats. In 2010 there were over 4,000 respondents in 100 countries around the globe.

When HSBC announced the opening of its 2011 survey, Smart Insights‘ Dave Chaffey posted an insightful interview with Lisa Wood, Head of Marketing at HSBC Bank International.

Continue reading