Ethnic marketing is a form of marketing that targets a specific ethnicity as its demographic. It therefore tailors the marketing strategy to suit different cultural and social norms.
Expat Marketing spoke to Felicia J.Persaud, founder and brand strategist of Hard Beat Communications NY. She is also an expert in ethnic marketing strategies.
Felicia, tell me about your company.
Hard Beat Communications is a marketing and advertising agency which was founded in 2004 in New York. It is a multi-media marketing solution company, especially for ethnic marketing. It mainly focuses on the Caribbean Americans, Caribbean business, advertising, public relations and digital media.