IBM is battling for analytics market share with Google Analytics and Adobe’s Omniture

IBM has launched a new cloud-based Web analytics and digital marketing suite, which can help businesses automate their expat marketing campaigns across online channels.

The IBM Coremetrics Web Analytics and Digital Marketing Optimization Suite will help companies understand their customers’ buying preferences and patterns across digital media, including web sites, social media networks, mobile phones, and tablets. Its goal is to aid companies in designing and delivering tailored online experiences and marketing promotions through real-time, personalized recommendations and email ad targeting. Continue reading

The cost of advertising on Facebook is rising fast, according to marketing firm TBG Ditigal’s Global Facebook Advertising Report for Q2 2011, with cost-per-click (CPC) rates up an average 74% across the US, UK, France and Germany. The figures could raise eyebrows among companies marketing to expats, many of whom leverage heavily on social media to build connections with the online expat community. Said the report: Continue reading