property real estate SEO
Independent property agents need to be on top of SEO to beat off competition in search results.

According to data from Google and the National Association of Realtors (NAR), housing searches on Google.com grew 253% in the last four years. NAR reports 90% of home-buyers used the Internet to search for their next property.

It wouldn’t be surprising to find the majority of soon-to-be expats make similar property searches for their new home abroad. Making your real estate site stand out among the hundreds on the web can be a challenge, one that major estate agents can spend millions solving. The question is, is it worth all the effort, not to mention the money?

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Posted in SEO.
advertising expats christmas
Targeting expats at Christmas time can be tricky, here two British retailers have shared their tactics with us.

Companies who are targeting an international, expatriate market this Christmas will be facing additional challenges attracting and capturing their audience. Of course, the normal problems apply – how to reach your audience or which media to use. But at Christmas, you find increased competition and a relatively shorter time period to capture your target group.

For most marketers, Christmas planning gets underway in September/October, or sometimes even earlier. John Lewis, a major British department store, has already launched its online Christmas shop, which allows expats to buy their gifts and decorations at an early stage.

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Overly complex products have turned consumers off to travel insurance, says Adrian Shaw, Medical Insurance Director at AAIB and founder of Expat Compare.

Millions of expats around the globe travel home for the holidays. But only a fraction purchase international travel or medical insurance. This is a both a major liability for expats (who could face huge medical bills in an emergency) and a missed opportunity for international insurers.

Adrian Shaw, founder of the insurance aggregator Expat Compare, explains the lack of consumer awareness and what insurers can do to tap the market’s potential.

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Source: VIP Communications; click to enlarge

‘Tis not only the season to be jolly, but also to phone home–particularly for African expats.

VIP Communications, a provider of international calling services, recently released its 2011 Holiday Calling Report, a look at the seasonal calling habits of over 40,000 expat customers from 100 countries. It measured both average daily call volume and average time spent on the phone. In addition to Christmas the report included data for Valentine’s Day, Father’s Day and Mother’s Day.

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The Just Landed website has a whole new look...

Just Landed has launched a redesigned website. Key changes include a fresh look, easier navigation and a brand aimed at today’s expatriates. The site is also now optimized for viewing on tablet devices such as the iPad.

The new features complement existing content: more than 50 country guides, an international job board, a marketplace for property and a social community where expats the world over can connect with one another.

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