Case Studies

Case Studies

Expat Health Insurance Marketing & Targeting Tactics

Expat health insurers are one of the biggest spenders when it comes to specifically targeting expats alongside financial services and relocation companies. Both insurers and

Marketing To Expats – Things to Consider

Marketing to expats can be a unique challenge for businesses, as these individuals may have different needs, preferences, and cultural backgrounds than the local population.

SEO Search beats social media for expat sales

How do you generate more sales? The big buzz is always social media but that is just the tip of the iceberg. Especially for expatriate products,

Reaching Expats for Relocation Services

Social media, younger expats and an trend toward more individual buying power are a challenge for many relocation agencies. In the US for example, we

Learning from HSBC’s Expat Explorer

HSBC’s annual Expat Explorer Survey may well be the most famous of all expat campaigns. It was launched in 2008 and has since grown into

Good expat SEO depends on language

Reaching a global expatriate audience requires more than flashy web design. The fact is that over 70% of the worldwide online population do not speak

In Europe, ethnic markets are 42 million strong and growing

In the US, ethnic marketing has been a major marketing topic for years. In Europe, only few companies run ethnic campaigns. How come? That’s a

Facebook vs. forums for expat marketers

Having thrown themselves into a new situation, expats are naturally on the lookout for information which can aid them in their foreign life. This demand

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