In recent years expats have been moving abroad for different reasons (and under different financial circumstances) than they have traditionally. Many are migrating to escape economic hardship rather than retire in the sun, for example.
Stuart Smith, Managing Director of Max Media International, talks about how this demographic shift impacts media planners, and offers some media planning tips.
Expat media is ringing in 2012 by boldly going where it’s never been before: the radio.
David Gregerson, CEO of Overseas Radio, says expats are tired of reading information all the time, and would actually prefer hearing it firsthand. So far he’s seen plenty of interest–more than 400 professionals have applied to host programs.
Just Landed has launched a redesigned website. Key changes include a fresh look, easier navigation and a brand aimed at today’s expatriates. The site is also now optimized for viewing on tablet devices such as the iPad.
The new features complement existing content: more than 50 country guides, an international job board, a marketplace for property and a social community where expats the world over can connect with one another.
What does it mean to live on a small island and run one of the world’s leading expat sites?
Julien Faliu, founder and CEO of Expat-Blog, explains how his site targets expats in multiple languages and how big brands can optimize their international expat campaigns.
Julien, how did you start with Expat-Blog?
I started Expat-Blog in 2005, when I was living between Madrid and London. I ran two blogs at the time, and noticed there were hundreds of bloggers like me. So I decided to create a space to share these experiences. Bit by bit, we added new features, like a Wiki that never worked – it was simply too complicated. (laughs)